Vibes on tap - Launching Bristol’s hottest new wine bar, Tapps
Tapps wine bar on Whiteladies Road has been the launch of the summer here in Bristol! We were lucky enough to work with the team, so here's what we did to make them the name on everyone's lips!
Tapps
Tapps on Whiteladies Road is the brainchild of Neil and Olivia Greenwood - the dynamic duo behind The Shakespeare pub and actual Bristol hospitality royalty. You name any bar, nightclub or venue in Bristol from the early 00’s onwards and they were likely behind it, so we knew we were working with people who knew *exactly* what they were doing.
Their concept was simple - great food, wine on tap, DJs. Say no more, we were IN!
Tapps approached us with about four weeks to opening, so time was of the essence. Our brief was straightforward - just make sure everybody’s talking about it!
We pulled together a launch campaign which included press outreach, influencer outreach and some content creation to help bolster their social media presence. This very much put us in our happy place, shaping up invite lists, an influencer hit list and starting pulling together a plan for the shoot.
They’d already received some great coverage pre-launch from Bristol247 and Best of Bristol, and sitting on the strip of Whiteladies between two of Bristol’s indie heavyweights, Pazzo and Condesa, the hype was real! So we just had to keep it going…
What they needed
What we did
To kick things off, we shaped up a press release to send to all of the local Bristol titles, officially announcing the opening date and that bookings were open. We then began to approach our launch night guestlist - a carefully curated mix of local businesses, influencers, tastemakers and press.
We split the launch event into multiple sittings, splitting out the different demographics to ensure they all got the most out of their first sneak peek.
We ensured that the guestlist included other local businesses, influencers and tastemakers as well as friends of the owners - making sure we had the perfect mix of people who would be shouting about things digitally as well as spreading the word IRL to their networks.
We always suggest 'tastemakers' are on the list, who are people who have influence within their own network, such as hairdressers and nail artists… how many times have you sat in the chair getting your hair cut or a fresh set of nails and discussed the hot new place you’ve just visited with them, right? We rest our case.
We also shaped up an ongoing eight week influencer campaign to roll out after the launch event. This has fast become our standard approach for launches, as a continued level of social chatter for a prolonged period of time has WAY more impact than just getting people in for one night and then letting the hype drop off a cliff.
As part of our content creation remit, we captured glossy, hi-res photography which could be used for press and website, as well as curating a bank of video content which the team could use on their socials, focusing on their key pillars of food, wine and music as well as arguably the most important factor - the people behind it!
Olivia Greenwood
“It was a pleasure to work with Meg, Clem and the whole of the Duchess team for the opening of our new wine bar. They helped create the buzz we needed to hit the ground running once we opened and we really valued their experience in the sector. Communication throughout was spot on and their ongoing support has been brilliant. We’d highly recommend working with them”
Tapps co-founder
When we first met Neil and Olivia we just knew their concept was going to fly, but to what extent we really couldn’t have expected! Now, nine weeks later, they’re fully booked almost every evening, have amassed a whopping 6,200 followers on Instagram and have fast become one of the go-to destinations in Bristol.
As well as growing the social following, the reach and engagement across influencer posts during the launch period amassed some seriously impressive numbers. Highlights included:
- 17 Instagram posts achieved a potential reach of 286,083.
- Instagram Reels generated 40,255 views, with 2,714 likes recorded across posts where data was available.
- 6 TikTok posts reached a potential audience of 25,259, delivering an impressive 106,756 views.
- TikTok content secured 7,760 likes, demonstrating strong audience engagement.
- In total, the campaign achieved over 147,000 content views across both platforms.
What’s more the team has come back to us for ongoing social support. As an agency this is always a huge win, not only to get to continue working with clients we love, but also as it shows that people recognise the positive impact marketing has for a business. After all, as we so often say when it comes to marketing - you’ve got to make hay whilst the sun shines!